Partner ActivationsPartner Activations
The Flow Festival grounds offer a wide range of activities organised by our partners. This year’s festival weekend is packed with exciting experiences for everyone to enjoy. You can also find partner areas from the map. Check out the program:
HEINEKEN
Flow’s main partner Heineken brings two unique festival experiences: Heineken Bar & Lounge by the Main Stage, and the legendary green hideout known as Heineken Backyard.
At Heineken Bar & Lounge, you can enjoy both alcoholic and non-alcoholic drinks across two levels, chill on comfy seating and soak up the vibe of Main Stage performances. The area also features charging stations to keep your phone alive through the night.
Flow Festival’s Heineken Backyard is the leafy and laid-back oasis of the post-industrial Suvilahti area. The legendary Backyard offers a diverse set of DJ music that draws to the sonic worlds of house, disco and soul as well as influences from different parts of South America and Africa. Get to know the program here.
NORDEA
Nordea brings dreams to Flow. At Nordea’s booth, you can share your vision of a better tomorrow and snap a festival photo – you might even see yourself on the Main Stage screens!
Photos from the Idea of Something Better photo booth are displayed on the large screens of the Main Stage and sent directly to your phone. You can also contribute your dreams to a collective art piece. Inside the Nordea Platinum area, the Nordea Platinum Lounge offers comfortable seating and table service to take your festival experience up a notch.
In addition, on Saturday at 4:30 PM, Nordea will raise dreams through the roof in their Flow Talks: Dare to Dream discussion program, which you can read more about here. On Sunday, Nordea brings fun for the little ones too – including their fluffy mascot Jalmari! Read more here.
LYKO
Lyko Beautyverse is coming to Flow Festival! Sparkling Beauty Playground at the heart of the festival area offers lots to see, share and experience for every festival-goer. At Lyko’s station you can check, fix or finalize your festival look, capture the moment in a photo booth, win some festival-essential prizes from the claw machine, rest your feet between your favourite artists’ sets or catch up with friends.
Lyko’s makeup artists and hairstylists will make sure your festival look has that WOW factor, and on Family Sunday also little festival-goers are more than welcomed to Lyko’s Beauty Playground. See you at Lyko’s station!
YSL
Get ready to own the night with YSL Beauty – YSL Loveshine Gloss Pop-Up arrives at Flow Festival! Discover the new Loveshine Gloss collection and experience the plumping sensation. Visit to light up your festival look with bold shades and party-proof formulas!
Experience Flow and Google Pixel across two floors. At the Pixel Beach House, you can dive into the colorful ball pit for a fun group photo and lasting memory. And if you want a closer look at the main stage action, you’ll find a superzoom to catch every detail of the show. Try out surprising demos and challenge your friends to some casual lawn games. Don’t forget to test your luck in the phone raffle too!
On Friday Google joins the Flow Talks program starting at 16:00, read more here. On Family Sunday Google Pixel’s booth provides transfer tattoos and an opportunity to play the exciting tumbling tower.
ORAS
Staying hydrated is key at any festival. The most stylish water station at Flow comes courtesy of Oras, which is celebrating its 80th anniversary this year. Stop by to fill your water bottle from the latest Oras faucets and to check out the special red anniversary edition on display. The high-quality faucets are paired with elegant wood-composite basins from Finnish design brand Woodio.
You’ll find the water station next to the Black Tent. It is marked by a striking art installation inspired by a cascade of flowers. This large piece also serves as a landmark and a natural meeting point for festivalgoers.
Don’t let dehydration slow you down – keep your Flow fresh with Oras!
SCANDIC
Friends flow together, right? Head to Scandic’s Friends Zone when you need to rest your feet between gigs, snap the perfect festival selfie, catch up with friends, and recharge both yourself and your phone. They also have epic giveaways – join Scandic Friends for a chance to win a hotel stay almost every hour!
VAASAN
Pop-up restaurant Vaasan Club offers the festival crowd legendary street food classics – burgers and hot dogs. All the delicious dishes, as well as the entire concept have been designed by top chef Mikko Kaukonen, using high-quality ingredients and respecting classic flavour combos.
The menu features Wannabe Cheeseburger, a no-nonsense classic cheeseburger, No-Chicken Burger, inspired by a traditional chicken burger, and Spicy Dog, a fiery favorite for those who love a bit of heat. You can also enjoy a beloved classic, Loaded Fries, an exciting Spicy Cucumber Salad, and Pulla Toast, a delicious French toast inspired dessert to finish your meal.
Come and taste how classics come to life at Vaasan Club pop-up restaurant, located right next to the Main Stage area! On Family Sunday, there’s also a bean bag toss game – as long as prizes last! Read more here.
CITY OF HELSINKI
At the City of Helsinki’s stand, you can take a moment to relax in a cozy seating area and capture the atmosphere with a striking photo wall – whether alone, with friends, or family.
The photo spot offers a fun and visual way to preserve the best moments of Family Sunday as well. On Sunday, the stand also features the Oma Stadi LEGO table, inviting children to build and play, along with other inspiring activities for all ages, and over at the Backyard, the DJ Academy booth invites curious minds to explore the world of DJing with guidance from seasoned professionals!
Read more about the Family Sunday program here.
HELSINGIN SANOMAT
Helsingin Sanomat brings a photo exhibition, stretching up to 170 meters, lining the walkway between the Balloon 360° Stage and the Main Stage area and can be admired right from the main entrance. The exhibition offers a striking glimpse into current moments, phenomena, and people – take a moment to explore the images and let the visual stories guide you through the event area.
Helsingin Sanomat’s Musta Laatikko hits the Flow Talks stage on Sunday at 4:00 PM. Expect inspiring live journalism stories about the world’s largest open-air museum, a journey to meet penguins, and what happens when you go on a date with a complete stranger. Read more here.
TIETOEVRY
What kind of future explorer are you?
On Family Sunday, Tietoevry and the Children and Youth Foundation invite visitors to explore the future through the Future School. The program invites all ages to reflect on the future and their role in shaping it. Read more about the Family Sunday program here.
Tietoevry also joins the Flow Talks program on Saturday starting at 2:30 PM, discussing radical creativity in a constantly changing world. Read more here.
LANSON
Founded in 1760, Champagne Lanson is one of the oldest champagne houses in the world, built on the joy of sharing and light, carefree moments. Lanson champagnes are always crafted with authenticity and respect for tradition, offering an exceptional taste experience while preserving their unique fruity character.
Welcome to enjoy refreshing organic drinks and smooth DJ sets at the beautiful Lanson Champagne Lounge & Bar and the Lanson Rosé Bar, located right next to the Balloon Stage. Get to know the music program here.