PartnersPartners

Main Partner 2025: Heineken

Partners: Cult, Google, Helsingin Kaupunki, Lanson, Lyko, Nordea, Scandic, Tietoevry, Vaasan

Media Partners: Clear Channel, Finnkino, Helsingin Sanomat, Radio Helsinki

Production Partners: Creative Technology, Stopteltat, Sun Effects

FROM OUR PARTNERS:

“Flow is much more than a festival: it is the highlight of the year, combining friends, genuine encounters, music, food and Heineken, with or without alcohol. We are happy and proud that Heineken is once again a big part of one of Europe’s finest events.” Pekko Koski, Brand Manager, Hartwall.

“For Lanson, Flow Festival has become one of the most important points of sales and touchpoints with our audience. The long cooperation has made the champagne bar at Flow the place to be and the place to be seen in.” Marianna Godenhjelm, Business Unit Director, Hartwall.”

“Self-expression and creativity are at the heart of both Flow Festival and Lyko – that’s why our partnership came naturally. We want to offer festivalgoers an inspiring space, our Beauty Playground, where one can play with their style and enjoy beauty without rules.” Netta Kuhlberg, Country Manager Finland, Lyko

“2025 is a milestone year for Oras. We’ve been making water usage increasingly easy, comfortable and sustainable for eight decades already. Since design is a central part of our story, we’re creating a new kind of water station at Flow that will also serve as a meeting point for festival guests. This anniversary year partnership felt like a natural fit right from the start – after all, even our vision is to be The Perfect Flow Company!” Anni Sirén, Commercial Marketing Manager, Oras Oy

“Responsibility and experiences are things that unite us. At Flow, experiences are based on the sense of community, music, art and good food, where Vaasan Street food fits perfectly. ” Katja Willberg, Marketing Strategist, Vaasan Oy

“Together with Flow Festival, we share a passion for creating unforgettable experiences sustainably. At Scandic, we’re thrilled to provide festivalgoers with the perfect event home – where the unique atmosphere of Flow Festival extends beyond the event grounds, offering guests a place to relax and recharge.” Nina Hägerström, Marketing Director, Scandic Finland

“It’s great that we get to bring our technological know-how to Flow’s use both during the festival and more widely in the events industry after the festival. We believe that by combining the core competence of Tietoevry Create; design, data and more nature-friendly cloud-native development, we take Flow and the whole world towards a more sustainable tomorrow.” Juha Kurppa, Head of Custom Development & Operations, Tietoevry Create

“The long-standing partnership between outdoor advertising company Clear Channel and Flow Festival isn’t just about media visibility, but rather the collaboration of two trailblazers in their respective industries. For Clear Channel, it’s important to be involved in events that enliven cities and bring joy to people’s daily lives – therefore, our cooperation with Flow fits perfectly with our purpose to be A Platform for Brands & A Platform for Good.” Nina Myllyharju, Head of Marketing and Communications, Clear Channel

Join Flow Festival’s partnership network!

Superb, world-class music program, stellar restaurant selection, and high-quality festival production together with Suvilahti’s unique environment offer our partners an unforgettable, versatile platform for many kinds of marketing activities.

Partnering with us is efficient and influential, which is supported by research. We measure our results annually with Sponsor Insight’s visitor survey and Nielsen Sport’s Sponsorship Valuation research. Flow is not just an event, but a highly visible and prestigious media! We will tailor you a proposal, which will support your brand’s objectives in a way that is meaningful for our audience. Please contact us.

Head of Sales and Marketing
Vilja Grotenfelt
vilja AT flowfestival.com
+358 40 709 1612