Amaarae

“I want every cool-girl in the entire world to want to play this music,” declares Amaarae, defining the coolest people as risk-takers and future-seekers who dare and predict and challenge, whether they have a hundred or a million social media followers. The breakthrough track of the Ghanaian-American singer, the Afropop hit Sad Girlz Luv Money, went viral in 2021. Amaarae’s style, combining innocent and feather-light singing with brazenly lustful and money-grubbing lyrics, enchanted millions of listeners.

Having risen to international stardom, Amaarae, whose real name is Ama Serwah, has remarkably managed to blend various musical styles across her two successful albums. The common thread in Amaarae’s music is an irresistible pop expertise that playfully interacts with dream pop, hip-hop, jazz, flamenco, punk, Eastern influences, and, for example, West African alté sound. Amaarae’s goal with her music is to redefine pop for an entirely new generation.