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Silver Arena

Edgy and unashamedly honest pop artist Alma is known for her strong soulful voice, masterful pop hooks and flamboyant style. Already at the beginning of her career, Alma got a taste of international success with the singles Chasing Highs and Karma in the mid-2010s, rising alongside superstars like Charli XCX, Tove Lo and MØ among the most promising pop artists of her time. She has established her position as an internationally interesting artist and songwriter. In addition to the previously mentioned, she has written songs for stars such as Ariana Grande, Lana Del Rey and Miley Cyrus.

With her second album, Time Machine, released in the spring, Alma distanced herself from pop bangers and honestly focused on songs about her life. The album’s timeless compositions are influenced by Abba and Elton John, to name a few. Time Machine is an important stage in the growth story of a strong artist and rediscovery of her own voice.

Alma played her first solo gig in 2016 at Flow, and since then, the relationship between the beloved artist and Flow Festival has been dear.