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070 Shake may very well play a significant role when the next direction of hip-hop and R&B is defined in the coming years. She mixes poetry, rap, R&B, electronic, and alt-rock influences in her genre-bending sound. The visionary artistic nature of the New Jersey artist was noticed early in her career when she was signed to Kanye West‘s and Pusha T’s GOOD Music label in 2016. At the centre of 070 Shake’s music is a strong personality, which serves as a versatile breeding ground for both dreamy stories and melancholic interplanetary hits.