Flow Festival Oy (“Flow Festival”, “we”) process personal data of Flow Festival’s customers as well as users of our apps and services and the visitors of the website www.flowfestival.com (“Website”).

In this Privacy Policy, the word “Services” refers jointly to the Website and the products, apps and services offered by Flow Festival. In this Privacy Policy, the word “Customer” or “you” refers jointly to our and our group companies’ customers, potential customers and the users of our Services.

Some of our services might be subject to a separate privacy policy. If a separate privacy policy applies to a particular service, we will post it in connection with the service in question.

This Privacy Policy may be updated from time to time in order to reflect the changes in data processing practices or otherwise. You can find the current version on the Website. We will not make substantial changes to this Privacy Policy or reduce the rights of the Customers under this Privacy Policy without providing a notice thereof.

This Privacy Policy applies to processing of personal data carried out by Flow Festival as a data controller.


Name: Flow Festival Oy
Company ID: 1601850-4
Correspondence address: Vilhonvuorenkatu 11 B 11, 00500 Helsinki, Finland
Customer service’s phone number: +358 9 7531 560
E-mail address: office AT flowfestival.com

Contact person: Vilja Grotenfelt, vilja AT flowfestival.com


The personal data collected and processed by us can be divided into two general data categories: Customer Data and Analytics Data.

Customer Data

Customer Data is personal data that is typically collected directly from you. We may collect Customer Data from our Customers in a variety of ways, including, when they register to MyFlow-service, subscribe to a newsletter or fill out a form. Such personal data include:

  • name, home address, email address, phone number
  • the artists and restaurants you have marked as your favourites in the MyFlow app
  • marketing opt-ins and opt-outs

We may also process other information provided by you voluntarily such as:

  • information you provide by phone or in email or chat correspondence with us

We may also receive some of the Customer Data from third parties, such as ticket sellers. This data includes your name, address, email and phone number. The ticket sellers collect such information in connection with your ticket purchase to the festival. Also, for example, if you connect or login to your MyFlow mobile app’s (“MyFlow”) account with Facebook, Facebook shares with us personal information about you such as your profile picture, a sample of your Facebook friends and your Facebook ID. If you connect or login to your MyFlow-account with Google, Google shares your personal information with us, including your name, e-mail address, and profile picture possibly attached to your account. When you login to your MyFlow-account with “Sign in with Apple”, Apple may share your name and email address with us.

Analytics Data

Although we do not normally use Analytics Data to identify you as an individual, you can sometimes be recognized from it, either alone or when combined or linked with Customer Data. In such situations, Analytics Data can also be considered personal data under applicable laws and we will treat such data as personal data.

We may automatically collect the following Analytics Data when you visit or interact with the Services:

Device Information. We collect the following information relating to the technical device you use when using the Services:

  • device and device identification number, device IMEI
  • country, city
  • IP address
  • browser type and version
  • operating system
  • Internet service providers
  • advertising identifier of your device
  • your location when using the MyFlow app. The location services are used to locate you on the map while at the festival site and to share your location with your friends.

Usage Information. We collect information on your use of the Services, such as:

  • time spent on the Services
  • interaction with the Services
  • the URL of the website you visited before and after visiting the Services
  • the time and date of your visits to the Services
  • the sections of the Services you visited
  • the keywords you use in the Services


We use various technologies to collect and store Analytics Data and other information when the Customers visit the Services, including for example cookies and web beacons.

Cookies are small text files sent and saved on your device that allows us to identify visitors of the Services and facilitate the use of the Services and to create aggregate information of our visitors. This helps us to improve the Services and better serve our Customers. The cookies will not harm your device or files. We use cookies to tailor the Services and the information we provide in accordance with the individual interests of our Customers.

Read more about the cookies and social media plug-ins we use from here.



There are several purposes of the processing of your personal data by Flow Festival:

To provide the Services (legal ground: performance of a contract and legitimate interest)

Flow Festival processes your personal data to be able to offer you the Services you use.

If you contact our customer service, we will use the information provided by you to answer your questions or solve your problems.

For our legal obligations (legal ground: compliance with a legal obligation)

We can process data to enable us to administer and fulfil our obligations under law. We may process data for complying with our bookkeeping obligations and providing information to relevant authorities such as tax authorities.

For claims handling and legal processes (legal ground: legitimate interest)

Flow Festival may process personal data in relation to claims handling and legal processes. We may also process data for the prevention of fraud, misuse of our Services and for data, system and data network security.

For customer communication and marketing (legal ground: legitimate interest)

Flow Festival processes your personal data to contact you regarding the Services and to inform you of changes relating to them. Your personal data are also used for the purposes of marketing the Services to you.

For quality improvement and trend analysis (legal ground: legitimate interest)

We may also process information about your use of the Services to improve the quality of the Services e.g. by analyzing any trends in the use of the Services. In order to ensure that our services are in line with your needs, personal data can be used for things like customer satisfaction surveys. When possible, we will do this using only aggregated, non-personally identifiable data.

Legal grounds for processing

Flow Festival processes your personal data to perform our contractual obligations towards you and to comply with legal obligations. Furthermore, we process your personal data to pursue our legitimate interest to run, maintain and develop our business and to create and maintain customer relationships. When choosing to use your data on the basis of our legitimate interests, we weigh our own interests against your right to privacy and e.g. provide you with possibility to easily opt-out from our marketing communications.

In some parts of the Services, you may be requested to grant your consent for the processing of personal data. In this event, you may withdraw your consent at any time.


Flow Festival stores your personal data primarily within the European Economic Area. However, we have service providers and operations in several geographical locations. As such, we and our service providers may transfer your personal data to, or access it in, jurisdictions outside the European Economic Area or the Customer’s domicile.

We will take steps to ensure that the Customers’ personal data receives an adequate level of protection in the jurisdictions in which they are processed. We provide adequate protection for the transfers of personal data to countries outside of the European Economic Area through a series of agreements with our service providers based on the Standard Contractual Clauses or through other appropriate safeguards, such as the Privacy Shield Framework.

E.g. Flow Festival uses the MailChimp email service for sending its newsletters and press releases. The service causes personal information (email address) to be relayed outside of the European Union into the United States of America. Said information may also be relayed to Google’s servers inside the USA.


We only share your personal data within the organization of Flow Festival as far as reasonably necessary for the purposes of this Privacy Policy.

We do not share your personal data with third parties outside of Flow Festival’s organization unless one of the following circumstances applies:

For the purposes set out in this Privacy Policy and to authorized service providers

To the extent that third parties need access to personal data in order for us to perform the Services, we provide such third parties with your data to be processed on behalf of us. Furthermore, we may provide your personal data to our affiliates or to authorized service providers who perform services for us (including data storage, accounting, sales and marketing services) to process it for us.

When data is processed by third parties on behalf of Flow Festival, Flow Festival has taken the appropriate contractual and organizational measures to ensure that your data are processed exclusively for the purposes specified in this Privacy Policy and in accordance with all applicable laws and regulations and subject to our instructions and appropriate obligations of confidentiality and security measures.

Please bear in mind that if you provide personal data directly to a third party, such as through a link in the Services, the processing is based on their policies and standards.

For legal reasons and legal processes

We may share your personal data with third parties outside Flow Festival if we have a good-faith belief that access to and use of the personal data is reasonably necessary to: (i) meet any applicable law, regulation, and/or court order; (ii) detect, prevent, or otherwise address fraud, crime, security or technical issues; and/or (iii) protect the interests, properties or safety of Flow Festival, the Customers or the public as far as in accordance with the law. When possible, we will inform you about such processing.

For other legitimate reasons

If Flow Festival is involved in a merger, acquisition or other business transaction, we may transfer your personal data to the third party involved. However, we will continue to ensure the confidentiality of all personal data. We will give notice to all the Customers concerned when the personal data are transferred or become subject to a different privacy policy.

With your explicit consent

We may share your personal data with third parties outside Flow Festival when we have your explicit consent to do so. You have the right to withdraw this consent at all times.


Flow Festival does not store your personal data longer than is legally permitted and necessary for the purposes of providing the Services or the relevant parts thereof. The storage period depends on the nature of the information and on the purposes of processing. The maximum period may therefore vary per use.

We store data related to your MyFlow account primarily as long as you have an account in the MyFlow app. The data is deleted within 12 months following the deletion of the account. We may store other Customer Data as long as such processing is required by law or is reasonably necessary for our legitimate interest such as claims handling, legal actions or internal reporting purposes. All such Customer Data will, however, be deleted within 10 years after you purchased your ticket with the exception of personal data required in certain rare situations such as legal proceedings.

However, information regarding direct marketing is stored until further notice if you have given us your consent for direct marketing. If you later opt-out from the direct marketing, we delete other information regarding the direct marketing, but will retain the information that you have opted out of the direct marketing to ensure compliance with the opt-out request.

We store Analytics Data relating to the visitors of our Website for 14 months.


Right to access

You have the right to access and obtain a copy of your personal data processed by us. We may refuse to provide you with a copy of your data in case doing so would adversely affect the rights and freedoms of others.

Right to withdraw consent

In case the processing is based on a consent granted by the Customer, the Customer may withdraw the consent at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

Right to rectify

You have the right to have incorrect or incomplete personal data we have stored about you corrected or completed.

Right to erasure

You may also ask us to delete your personal data from our systems. We will comply with such request unless we have a legitimate ground to not delete the data.

Right to object

You may have the right to object on grounds relating to your particular situation to the processing of your personal data based on our legitimate interest. We will comply with such objection unless we have a legitimate ground not to. If you object to the further processing of your personal data, this may lead to fewer possibilities to use the Services.

Right to restriction of processing

You may request us to restrict processing of personal data for example when your data erasure, rectification or objection requests are pending and/or when we do not have legitimate grounds to process your data. This may however lead to fewer possibilities to use the Services.

Right to data portability

You have the right to receive all your personal data in a structured and commonly used format and to independently transmit those data to a third party.

How to use your rights

The abovementioned rights may be used by sending a letter or an e-mail to us on the addresses set out above, including the following information: full name, address, e-mail address and a phone number. We may request the provision of additional information necessary to confirm the identity of the Customer. We may reject requests that are unreasonably repetitive, excessive or manifestly unfounded.


The Customer has the right to object to and prohibit us from using the Customer’s personal data for direct marketing purposes and profiling made for market research purposes or direct marketing purposes by contacting us on the addresses indicated above or by using the unsubscribe possibility offered in connection with any direct marketing messages. Where you object to processing of your personal data for direct marketing purposes, the personal data will no longer be processed for such purposes.


In case the Customer considers our processing of personal data to be inconsistent with the applicable data protection laws, a complaint may be lodged with the local supervisory authority for data protection. In Finland, the local supervisory authority is the Data Protection Ombudsman (www.tietosuoja.fi).


We use administrative, organizational, technical, and physical safeguards to protect the personal data we collect and process. Measures include for example, where appropriate, encryption, pseudonymization, firewalls, secure facilities and systems protected with restricted access rights. Our security controls are designed to maintain an appropriate level of data confidentiality, integrity, availability, resilience and ability to restore the data.

Should despite of the security measures, a security breach occur that is likely to have negative effects to the privacy of the Customers, we will inform the relevant Customers as well as relevant authorities when required by applicable data protection laws, about the breach as soon as possible.