Partners
Flow Festival is a trailblazer in the Finnish festival scene. The forward-thinking festival brand is associated with brand partnerships that are innovative and high in quality. Our partners in 2021 are Hartwall, Vaasan & Helsingin kaupunki.
Flow Festival’s long-term main partner is Hartwall, whose fresh drinks, such as Lapin Kulta Pure and Lanson, have already become very familiar to our audience. “We at Hartwall make sure that our drinks and our actions are good. For us, it means participating in projects that do good, using nearby raw materials, green business and production, and many other ways to refresh Finnish society.”
This year, our partner is one of Finland’s oldest bakery companies, Vaasan Oy. Vaasa’s roots go back to 1849, but the company today is very modern and sustainable. Bread is always baked from Finnish ingredients. “Responsibility and experiences are things that unite us. At Flow, experiences are based on the sense of community, music, art and good food, where Vaasan Street food fits perfectly. ” Katja Willberg, Brand Experience Manager, Vaasan Oy
Our long-term cooperation with the City of Helsinki continues, and events are an important part of the city’s strategy. Together, we want to renew and develop Helsinki’s cultural offering and cultural atmosphere. This year, in addition to other collaborations, we have jointly organized an event industry training for young adults, the Flow School.
The musical content and additional programming plus the uniquely decorated Suvilahti festival area offer remarkable grounds for new innovations and visibility for our brand partners. Each of the partnerships at Flow Festival are individually tailored concepts, which remain on the agenda throughout the year.
Flow Festival presents new potential angles for partner brands in associating with the festival and presenting itself to the audience. There are many options for networking and reaching core groups in both the Finnish and international fields.
Contact:
Sales and Marketing Manager Vilja Grotenfelt, vilja AT flowfestival.com