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Partners

Flow Festival is a trailblazer in the Finnish festival scene. The forward-thinking festival brand is associated with brand partnerships that are innovative and high in quality. Flow Festival 2022 partners are Lapin Kulta Pure, Lanson, Vaasan, City of Helsinki, Clear Channel, Radio Helsinki, Helsingin Sanomat and Resident Advisor.

Flow Festival’s long-term main partner is Hartwall, whose fresh drinks, such as Lapin Kulta Pure and Lanson, have already become very familiar to our audience. “Our longtime cooperation with Flow, as the main partner, has strengthened Lapin Kulta Pure brand image and preference in our target group of young urban citizens.” Heikki Savolainen, Head of Category Marketing, Hartwall.  “For Lanson, Flow Festival has become one of the most important points of sales and touchpoints with our audience. The long cooperation has made the champagne bar at Flow the place to be and the place to be seen in.” Marianna Godenhjelm, Business Unit Director, Hartwall.

This year, our partner is one of Finland’s oldest bakery companies, Vaasan Oy. Vaasa’s roots go back to 1849, but the company today is very modern and sustainable. Bread is always baked from Finnish ingredients. “Responsibility and experiences are things that unite us. At Flow, experiences are based on the sense of community, music, art and good food, where Vaasan Street food fits perfectly. ” Katja Willberg, Brand Experience Manager, Vaasan Oy

Our long-term cooperation with the City of Helsinki continues, and events are an important part of the city’s strategy. Together, we want to renew and develop Helsinki’s cultural offering and cultural atmosphere. This year, in addition to other collaborations, we have jointly organized an event industry training for young adults, the Helsinki Flow School.

Our media partners in 2022 are Clear Channel, Radio Helsinki, Helsingin Sanomat and Resident Advisor.

ARE YOU INTERESTED IN THE FLOW FESTIVAL PARTNERSHIPS?

The musical content and additional programming plus the uniquely decorated Suvilahti festival area offer remarkable grounds for new innovations and visibility for our brand partners. Each of the partnerships at Flow Festival are individually tailored concepts, which remain on the agenda throughout the year.

Flow Festival presents new potential angles for partner brands in associating with the festival and presenting itself to the audience. There are many options for networking and reaching core groups in both the Finnish and international fields.

Contact:
Sales and Marketing Manager Vilja Grotenfelt, vilja AT flowfestival.com, +358 40 709 1612

Flow Festival 2018 Photobook (.pdf)

Flow Festival 2017 Photobook (.pdf)

FLOW FESTIVAL® 2022 MAIN PARTNER IS SUPPORTED BY MEDIA PARTNERS ARE