Flow Festival and Superstruct Entertainment enter into investment and partnership agreement
Investment will enable Flow to strengthen its position as one of the most important festivals in Europe.
Flow, the leading music and arts festival in Finland, has entered into an investment and partnership in Superstruct Entertainment, the live entertainment platform backed by Providence Equity Partners, a premier global private equity firm.
The Founders of Flow – Tuomas Kallio, Chairman of the Board and Artistic Director; Suvi Kallio, Managing Director; and Toni Rantanen, Artistic Director of Electronic Music – will continue to lead the company and remain shareholders.
Tuomas Kallio, Chairman of the Board of Flow, commented: “Given the accelerating global competition, we want to ensure Flow is able to offer the highest-quality experience. By partnering with Superstruct, we will be able to not only improve our existing event in Finland – including continued development of the Suvilahti event area – but simultaneously collaborate with a chain of quality events.”
James Barton, CEO of Superstruct, also commented: “This is a great development for Superstruct and consistent with our strategy of partnering with outstanding live music and arts festivals in Europe. We have been big fans of the Flow Festival for a number of years now and look forward to supporting the experienced management team solidify its market-leading position in Finland.”
About Superstruct Entertainment
Superstruct Entertainment, backed by Providence Equity Partners, is a live entertainment platform that owns and operates festivals and live music events globally under the names of Sziget, elrow, Sónar, Øyafestivalen and others.